Digital Marketing Manager – App, Web, CRM & Delivery 

About Us 
Mad Mex is back to its OG roots! Fighting for Flavour, Defending for Freshness and always bringing a Por El Sabor (for the flavour) attitude to everything we do. 

We’re not here to play it safe or serve bland, boring “Mexican”. We’re here to bring big, bold, unapologetically Mexican flavours to Australia and build the most loved Mexican brand in the country while we do it. 

With over 75 restaurants and growing fast, we’re entering our next phase of growth, investing in our brand, story, culture and familia, and bigger, bolder ways to bring Por El Sabor to life. 

About the Role 
With a newly defined brand strategy and refreshed look and feel, Mad Mex is entering an exciting new chapter, and digital is where our amigos find us, order from us and keep coming back. 

We’re looking for a Digital Marketing Manager to own our digital channels: our app, website, CRM, white label ordering and delivery partner platforms. You’ll build the strategy and roadmap, make sure every channel has a clear job to do, and drive revenue through smart, data-led campaigns. 

To crush it in this role, you’ll: 

• Develop and own an integrated digital marketing strategy across our app, website, CRM, white label ordering and delivery partner channels
• Translate business priorities and the marketing calendar into an annual digital roadmap, along with a rolling monthly plan aligned to promotions and campaigns
• Make sure each channel has a clear role, backed by clear analytics, across attracting customers, converting to order, and building loyalty and repeat visits
• Build revenue through effective digital campaigns, and identify where investment will make the biggest sales impact
• Track, report on and optimise channel performance so every dollar works harder
• Work closely with the Marketing team, Operations and external partners to bring campaigns to life across every digital touchpoint 

What You Bring 
We’re looking for someone who: 

• Has 3+ years’ experience in digital marketing, ideally in QSR, hospitality, retail or ecommerce
• Has hands-on experience across apps, websites, CRM and loyalty, and ideally third-party delivery platforms
• Is commercially minded and understands digital as a driver of revenue growth
• Is confident with analytics, customer data and performance metrics, and turns insights into action
• Has built and delivered digital roadmaps and campaign plans in a fast-paced environment
• Can manage budgets, partners and multiple priorities at once
• Thinks creatively and challenges traditional approaches
• Brings curiosity and a future-focused mindset, including AI and digital innovation 

Why Mad Mex 

This is a rare opportunity to shape the digital experience of one of Australia’s most loved Mexican brands during an exciting new chapter. 

You’ll play a key role in bringing our El Sabor strategy to life across every digital channel, making it easier than ever for our amigos to find us, order and come back for more. 

If you’re ready to own digital, drive commercial impact and shape the future of Mad Mex’s digital experience, we’d love to hear from you!